Fall 2022 reflections from GFI founder and president Bruce Friedrich
Bruce FriedrichGFI’s Bruce Friedrich takes a beat to riff and reflect, share some recent team news, and set his sights on the road ahead
Bruce Friedrich
Regenerative agriculture and alternative proteins: complementary approaches to feed a growing world
Bruce FriedrichRegenerative agriculture and alternative proteins can work hand-in-hand to create a just, secure, and sustainable food system.
Cultivated meat: A growing nomenclature consensus
Bruce FriedrichGFI Founder and CEO Bruce Friedrich explores the increased sector alignment around the preferred category name for meat produced through cellular agriculture.
Celebrating five years: Announcing our new mission, vision, logo, and website
Bruce FriedrichFive years after our founding, GFI is launching a new brand and website. Both enable us to triple-down on our commitment to a sustainable, secure, and just protein supply.
Bruce Friedrich
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world. Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.
Stanford Medicine study shows nutrition benefits of plant-based meat
Bruce FriedrichA new Stanford School of Medicine study on the effects of plant-based meat compared to animal-based meat shows nutrition benefits for plant-based meat.
Why GFI uses the term “cultivated meat”
Bruce FriedrichIt is possible to be science-forward and transparent while staying rooted in familiar concepts and appealing language. Mattson worked pro bono with GFI over the past nine months to explore, test, and hone communication materials and to find a name for meat produced through cellular agriculture.
History is clear: Innovation will remove animals from industrial systems
Bruce FriedrichEvery time we've innovated an animal-free way of doing things, that has become the norm. That can happen in food, too. Big milk started one marketing revolution, big meat can play the same role now.
Clean meat’s advantages over conventional meat are many and will grow over time
Bruce FriedrichA new study calculates that even in the absolute worst-case energy scenario, clean meat is better for our climate than conventional meat for hundreds of years.
GFI’s 2019 New Year resolutions
Bruce FriedrichAs we welcome another year, we are more optimistic than ever about the future of food. Here's what we're going to get done in 2019.
