![Bruce friedrich 1 Bruce friedrich](jpg/brucef-headshot.jpg)
Bruce Friedrich
PRESIDENT AND FOUNDER
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world.
Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.
Bruce oversees GFI’s global strategy, working with and across all of GFI’s international teams (Asia Pacific, Brazil, Europe, India, Israel, and United States) to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Foreign Policy, CNN, Nature Food, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed 2.4 million times and translated into 30 languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.
TED & other talks/panels
Podcasts
Articles and op-eds
Featured blogs
![Bruce friedrich 26 Man touching golden heads of wheat while walking through field](jpg/istock-491578922-lo-800x600.jpg)
Regenerative agriculture and alternative proteins: complementary approaches to feed a growing world
Regenerative agriculture and alternative proteins can work hand-in-hand to create a just, secure, and sustainable food system.
![Bruce friedrich 27 Stanford school of medicine](jpg/shutterstock_1630337686-800x600.jpg)
Stanford Medicine study shows nutrition benefits of plant-based meat
A new Stanford School of Medicine study on the effects of plant-based meat compared to animal-based meat shows nutrition benefits for plant-based meat.
![Bruce friedrich 28 Cultivated chicken meat](png/cultivated-chicken-meat-1-800x600.png)
Cultivated meat: A growing nomenclature consensus
GFI Founder and CEO Bruce Friedrich explores the increased sector alignment around the preferred category name for meat produced through cellular agriculture.
![Bruce friedrich 29 Celebrating 5 years](png/blogger-header-2000px%402x-800x600.png)
Celebrating five years: Announcing our new mission, vision, logo, and website
Five years after our founding, GFI is launching a new brand and website. Both enable us to triple-down on our commitment to a sustainable, secure, and just protein supply.
![Bruce friedrich 30 Sun rising over earth](jpg/earthsunrisefromspace-800x428.jpg)
Plant-based and clean meat are crucial for a sustainable food system
If we are going to effectively address the environmental devastation and public health threats of industrial animal agriculture, it is critical that we develop plant-based and clean meat. Regardless of…
![Bruce friedrich 31 Black and white carriage and horses](jpg/horsecarriage-800x428.jpg)
History is clear: Innovation will remove animals from industrial systems
Every time we’ve innovated an animal-free way of doing things, that has become the norm. That can happen in food, too. Big milk started one marketing revolution, big meat can…