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U.S. foodservice market insights for the plant-based meat category

Explore our overview of foodservice market data for plant-based protein in the U.S., including category sales and consumer insights.

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$304MMIn 2022, plant-based protein broadline distributor sales reached $304 million, surpassing 2019 levels for the first time since COVID-related declines.
$400Plant-based meat buyers spend approximately $400 more than the average buyer at foodservice operators annually, and make over 30 more foodservice visits per year.
53%In 2022, 53% of plant-based protein sales were meat analogs, up from 39% in 2019.
Plant-based protein sales are rebounding in u. S. Foodservice after the height of the covid-19 pandemic. Image showing plant-based protein vs. Animal-based meat sales in foodservice (2019–2022). Source: circana/supplytrack, product class: plant-based proteins & animal meat. Dollar and pound sales are 12 months ending december 2022 vs 3 prior years.
Plant-based protein vs. animal-based meat sales in foodservice (2019–2022).
Source: Circana/SupplyTrack, Product Class: Plant-based proteins & Animal meat. Dollar and pound sales are 12 months ending December 2022 vs 3 prior years.
Products analogous to animal-based foods have surpassed traditional meat replacements. Image showing analog vs. Non-analog share of plant-based protein pound sales (2019 vs. 2022). Note: remaining 1% represents ’not specified’ plant-based protein sales. Source: circana/supplytrack, product class: plant-based proteins. Dollar and pound sales are 12 months ending december 2022 vs 3 prior years. Avg price per pound = total $’s/total pounds.
Analog vs. non-analog share of plant-based protein pound sales (2019 vs. 2022).
Note: Remaining 1% represents ’not specified’ plant-based protein sales.
Source: Circana/SupplyTrack, Product Class: Plant-based proteins. Dollar and pound sales are 12 months ending December 2022 vs 3 prior years. Avg price per pound = total $’s/total pounds.
Plant-based protein pound sales are dominated by beef alternatives and the patty format. Image showing product type and format share of plant-based protein pound sales, 2022. Source: circana/supplytrack, product class: plant-based proteins. Dollar and pound sales are 12 months ending december 2022 vs 3 prior years. Other* = not specified, tempeh, fish, shrimp, turkey, crab, lamb.
Product type and format share of plant-based protein pound sales, 2022.
Source: Circana/SupplyTrack, Product Class: Plant-based proteins. Dollar and pound sales are 12 months ending December 2022 vs 3 prior years. Other* = not specified, tempeh, fish, shrimp, turkey, crab, lamb.

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