![Good food retail report 2020 1 Plant-based milk is merchandised next to cow-based milk at giant foods.](jpg/pb-milk-set2_giant-food-for-coveredit.jpg)
Good Food Retail Report 2020
Want to learn how America’s top retailers stack up on their plant-based offerings? The Good Food Retail Report rates the 15 largest U.S. grocery retailers on their assortment, merchandising, and marketing of plant-based meat, eggs, and dairy.
Find key statistics, case studies, and evidence-based practices to increase your own plant-based food sales.
![Good food retail report 2020 2 The good food retail report rates the top 15 u. S. Retailers on their assortment, merchandising, and marketing of plant-based meat, eggs, and dairy.](png/cor-retailreport_cover-thumbnail-1.png)
Read the report
The Good Food Retail Report rates the top 15 U.S. retailers on their assortment, merchandising, and marketing of plant-based meat, eggs, and dairy.
Download the Good Food Retail Report
The Good Food Retail Report provides ratings for 23 grocery chains owned by the largest 15 U.S. retail companies and presents:
- Ratings of retailer’s plant-based strategies on a five-star scale.
- Key performance statistics on plant-based strategies.
- Recognition of retailers with leading plant-based strategies.
- Best practices for increasing plant-based food sales.
![Good food retail report 2020 3 Good food retail report cover image](png/cor-retailreport_cover-thumbnail-copy.png)
Kroger-owned King Soopers merchandises plant-based meat in the meat aisle, including a portfolio of fresh own-brand plant-based meat products.
Giant Food’s signage successfully orients the consumer to plant-based in the meat department. Overhead aisle signage identifies plant-based sets, and a shelf tag system is used to identify plant-based products.
Whole Foods Market’s assortment comprises hundreds of plant-based meat, egg, and dairy products, including at least one product in every category.
With more than 500 plant-based meat, egg, and dairy products on shelf, Wegmans provides abundant product choice to customers.
![Good food retail report 2020 4 Screenshot from the plant-based strategies for retail webinar](png/screen-shot-2021-01-22-at-2.17.05-pm.png)
Watch our on-demand webinar
Want to learn more? Watch our on-demand webinar on plant-based strategies for retail. In partnership with Whole Foods Market, we explore the leading plant-based assortment, merchandising, and marketing tactics at top U.S. retailers.
![Good food retail report 2020 5 Beyond meat burgers merchandised in the refrigerated section](jpg/shutterstock_1556488346.jpg)
Connect with us
We’ve helped top retailers advance their plant-based strategies—and we can help you, too. Connect with us today.
Related resources
Plant-based retail market overview
Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.
![Good food retail report 2020 7 Close up of a grocery cart being pushed down an aisle](jpg/grocery-cart-lo-435x297.jpg)
Consumer insights
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
![Good food retail report 2020 8 Assorted plant-based and cow-based dairy products in a supermarket display](jpg/neonbrand-svhxd3kpsty-unsplash-435x297.jpg)
Marketing and promoting plant-based proteins
This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.
![Good food retail report 2020 9 An image showing the 2022 state of the industry, plant-based meat, eggs, seafood, and dairy report cover](png/gfi22014_sotir-2022-web-promo-graphics_feature-pb-435x297.png)
State of the Industry Report: Plant-based meat, seafood, eggs, and dairy
This report details the commercial landscape, sales, investments, public funding, and innovation trends in the plant-based meat, seafood, egg, and dairy industry.